Swati Kothari
Product Manager, Customer Experiemce @ICBC (Insurance Corporation of British Columbia)
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WORK HISTORY
Product Manager, Customer Experiemce @ICBC (Insurance Corporation of British Columbia)
EDUCATION
University of Mumbai
Bachelor, Commerce
George Brown Polytechnic
Diploma, Graphic Design
Sophia Polytechnic
Intermediate, Design and Applied Arts
SKILLS
ABOUT SWATI KOTHARI
For over 2 decades, I\'ve devised creative digital solutions for a multitude of brands like Pfizer, J&J and YouTube internationally and Homecentre, Babyshop, Gulf News in Dubai. As a digital product specialist, some of my key skills include: Product Strategy : Developing digital strategies to increase user engagement and retention through Research, Analysis, Planning and Brand Immersion. Product Management : Defining product KPIs and implementing roadmaps with hands‑on training of Product Design, Content Management and Product Marketing tools like: Drupal, Magento, Hybris, Jira, Balsamiq, Wordpress, Adobe CS, Axure, MailChimp, Google Analytics, Parse.ly and more. Customer Experience : Increasing customer satisfaction, brand loyalty and revenue by improving brand reactions to customer interactions across multiple touchpoints through a deeper understanding of the customer\'s end‑to‑end journey.
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