Swati Kawatra

About Swati Kawatra

I am a Digital Advertising Sales leader with 14+ years of experience in performance marketing, programmatic advertising, and brand partnerships, driving measurable revenue growth across Paytm and Jio.At Paytm, I lead digital ad sales strategy, client acquisition, and agency partnerships, delivering ROI-driven campaigns for leading brands across FMCG, Media, telecom, e-commerce, and D2C verticals. My role blends revenue ownership, client success, and cross-functional leadership, ensuring sustainable growth for both brands and platforms.I believe great businesses are built on trust and long-term partnerships. Whether it’s scaling new revenue streams, creating high-impact campaigns, or leading cross-functional teams, I focus on delivering outcomes that matter — measurable growth for brands and sustainable impact for the business.Outside of work, motherhood has shaped my leadership style—teaching me to multitask with ease, adapt quickly, and lead with empathy. These lessons make me a more grounded professional, shaping how I build teams, solve problems, and strengthen partnerships.For me, advertising is not just about placements—it’s about creating impactful brand stories, driving ROI, and scaling trusted partnerships.

Experience

1. Associate Vice President, Advertising Sales

   Paytm

   Jul 2024 — Present · Mumbai, IN

   1) Spearhead digital advertising sales strategy, driving double-digit YoY revenue growth.2) Build trusted partnerships with top brands (Mondelez, HUL, Nestle, Airtel, Zepto) and agencies (GroupM, Madison, Publicis), ensuring 95% client retention.3) Deliver performance marketing solutions across display, video, programmatic, and app monetization.4) Mentor and scale high-performing digital sales teams, fostering innovation and client success.

Education

• Delhi Public School Vasant Kunj

  High School, Mathematics and Computer Science

  1992 — 2005

• Symbiosis Institute of Business Management, Pune

  Master of Business Administration (MBA), Finance, General

  2010 — 2012

• Bharati Vidyapeeth

  Bachelor of Technology (B.Tech.), Electronics and Communication

  2005 — 2009

Skills

• Project Management
• Strategic Planning
• Business Development
• Digital Marketing
• Customer Retention
• Strategy
• Management
• Financial Modeling
• Analytics
• Business Strategy
• Competitive Analysis
• Contract Negotiation
• Product Design
• Financial Analysis
• Event Planning
• Business Planning
• Business Analysis
• Team Management
• Analysis
• Corporate Finance
• Product Management
• Product Marketing
• Microsoft Office