Swati Bhargava

About Swati Bhargava

Co-Founder of CashKaro and EarnKaro - two of India’s largest platforms that power e-commerce growth and enable income generation at scale. CashKaro is India’s leading Cashback app, helping millions of online shoppers save crores every year. EarnKaro empowers content creators, students, and homemakers to earn by sharing affiliate links - and today, drives over 80% of affiliate commerce on Telegram, with top users earning up to ₹50 lakhs per month. Together, CashKaro & EarnKaro have built a thriving community of over 27 million members, driving crores in annual sales for 1500+ partner brands. We’ve raised ₹250 crores from marquee investors, including Kalaari Capital, Korea Investment Partners, Affle Global, and the late Shri Ratan Tata. Brands across categories partner with us to lower their customer acquisition costs and reach a wider audience. As a performance-driven marketing platform, we drive sales and traffic in exchange for a commission on successful transactions - helping brands scale efficiently through our large, engaged user base. At the heart of our growth is a company culture I’m deeply proud of - one rooted in ownership, appreciation, agility, and impact. We celebrate wins, move fast, and build with empathy. We’re a mission-driven and customer-obsessed team that truly believes in what we do. Before starting, I studied at the London School of Economics and worked as an investment banker at Goldman Sachs in London. I leaped into entrepreneurship to create large-scale impact in India. My journey hasn’t been without challenges - including undergoing a kidney transplant during a ₹130 crore fundraise and building in male-dominated industries like tech and finance. But each hurdle has only deepened my purpose and passion for what I do. I’ve been fortunate to be featured in Fortune 40 Under 40, Forbes India, and the UN’s 75 Women Changemakers. Today, I also share honest business stories with my 500K+ community as a content creator and host The BAD Podcast (Be A Dreamer)- spotlighting creators who are building financial freedom through affiliate marketing.

Experience

1. Co-founder

   CashKaro.com

   Apr 2013 — Present · Gurgaon, IN

   CashKaro.com is India’s largest Cashback app. We are the only venture capital backed Cashback site, funded by Kalaari Capital and the Late Sh. Ratan Tata. As a category leader, CashKaro has made Cashback an attractive way to save money for online shoppers, while for our partner retailers we are a high ROI acquisition channel. We work with 1500+ e-commerce brands like Amazon, Flipkart, Myntra, Nykaa, Booking.com & more. CashKaro members can get upto 80% extra Cashback from us on their online shopping at these sites. All they need to do is visit the site from CashKaro and then shop. CashKaro receives commission from retailers from which we pay Cashback! Best part is that CashKaro Cashback is paid on top of all coupons, deals & discounts being offered by partners, so it really is the smartest way to shop.

Education

• The London School of Economics and Political Science (LSE)

  BSc Hons

  2002 — 2005

• National Junior College, Singapore

  GCSE A Levels

  1999 — 2001

Skills

• Advertising
• Management
• Investment Banking
• Sales
• Email Marketing
• Online Advertising
• SEO
• Venture Capital
• Search Engine Optimization (SEO)
• Strategy
• E-Commerce
• Entrepreneurship
• Leadership
• Analytics
• Online Marketing
• Business Strategy
• Lead Generation
• Business-to-Business (B2b)
• Retail
• B2b
• Business Development
• Digital Marketing
• Crowdfunding
• Marketing Strategy
• Social Media
• Strategic Partnerships
• Social Networking
• Social Media Marketing
• Start-Ups
• Marketing