Swati Verma

About Swati Verma

I’m a growth-driven product and marketing strategist passionate about solving complex problems across fintech, FMCG, and public impact spaces. With 7+ years of cross-industry experience, I turn ideas into acquisition engines, data into insights, and friction into conversion. I’m now keen to apply this blend of strategy and execution to drive business or societal change at scale.At Scripbox, I\'ve successfully established Webinars as a critical new acquisition channel, leading end-to-end strategy, execution, and optimization. I also drive Marketing Automation and Lead Nurturing, ensuring continuous customer engagement across multiple channels. Earlier, as a Product Manager, I significantly optimized the company website for SEO, boosting monthly traffic to 1.5M+ and visit-to-lead conversion rates by over 5%, and spearheaded MarTech implementation (e.g, WebEngage, Appsflyer) to activate innovative use cases and drive ROI.My broad expertise was further developed at Asian Paints, where I managed the in-house e-commerce portfolio (2400+ SKUs) with end-to-end P&L responsibility. Here, I crafted and executed full-funnel digital marketing strategies, optimizing campaigns to significantly improve CPC, CPO, and ROAS. My strategic efforts also led to a 40%+ reduction in monthly logistics costs, a 70% decline in customer complaints, and delivered 2X improvement in Average Order Value, alongside a 5X increase in overall revenue for the wallpaper category.I am passionate about building powerful brands and optimising the entire customer lifecycle through innovative marketing solutions. I thrive on solving complex growth challenges and am eager to apply my strategic insights and execution capabilities to propel organisations forward.Key Expertise: Growth Marketing, Product Marketing, Marketing Automation, Webinar Management, Digital Marketing Strategy, SEO, MarTech Implementation, Lead Generation, User Acquisition, Conversion Rate Optimization, E-commerce Management, P&L Management, Cross-functional Leadership, Data Analysis, UX Optimization.

Experience

1. Growth Product Manager

   Scripbox

   Jul 2024 — Present · Bengaluru, IN

   Webinar as an acquisition channel- Strategised and executed 20+ webinars in last 5 months to acquire new customers- Analysed user responses to optimise the webinar for final conversions- Handled customer communications, communities to ensure attendance and post webinar interactions- Example landing page: https://campaign.scripbox.com/sanjiv-free-fb/Marketing Automation for lead nurturing- Responsible for maintaining and executing marketing automation to ensure customer engagement across email, whatsapp, sms and push- Responsible for experimenting different channels to enhance customer acquisition- Engage with marketing tool vendors for new features, support, query resolution and upscaling of tools in use.Product Marketing- Responsible for design and development of main website and landing pages to ensure clear value communication- Monitor and ensure response to the store reviews given by customers- Review and monitor content being pushed on social channels for brand guidelines and compliance

Education

• Indian Institute of Management, Indore

  Master of Business Administration - MBA, Business

  2018 — 2020

• EDHEC Business School

  MSc, Creative Business

  2020 — 2020

• Harcourt Butler Technological Institute, Kanpur

  Bachelor of Technology (B.Tech.), Chemical Engineering

  2012 — 2016

• The Chintels School

  Senior Secondary School, General Studies

  1999 — 2011