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Current company Sirona
Wellness and Fitness Services · 154 employees · Founded 2015 · New Delhi, Delhi, India
We solve problems women were told to stay silent about.
Founded in 2015, Sirona was built on a simple belief: women deserve better solutions for everyday hygiene and health needs that have long been unaddressed and stigmatised.
Our journey began with a small but powerful innovation. What began as a road trip joke for Deep helped create India’s first Female Urination Device, PeeBuddy.
One practical solution soon grew into a mission to challenge taboos and design products that genuinely improve women’s lives.
Today, Sirona is one of India’s most trusted feminine hygiene brands, offering a wide range of products across:
• Period Care
• Intimate Hygiene
• Toilet Hygiene
• Hair Removal
• Postpartum & Maternity Care
• Sexual Wellness
From menstrual cups (4 Million+ Sold), pain patches, period panties to toilet seat sanitizers and stain remover wipes, every Sirona product is built to solve real problems women face. The ones rarely spoken about but experienced every day by countless women.
But Sirona is not just a product company.
We are a conversation starter.
A taboo breaker.
And a brand that believes women's hygiene deserves openness, innovation, and dignity.
Through education, bold storytelling, and thoughtful product design, we aim to make women’s health easier, safer, and stigma-free.
Because if it matters to women, it matters to us.