Swati Mudaliar

About Swati Mudaliar

Senior E‑commerce and Omnichannel Leader, driving GMV growth, conversion rate optimization (CRO), and revenue scale across fashion and beauty businesses, while adhering to P&L. With 14+ years across Fashion, Beauty & Marketplaces, in E‑commerce, Omnichannel Strategy, Digital Merchandising, Site & Customer Experience, I currently lead E‑commerce Sales and Digital Commerce for Shoppers Stop, owning GMV, traffic, conversion, ROAS, and profitability across app and webI specialize in driving GMV and conversion at scale through data‑driven marketing, on‑site optimization, and technology partnerships — including AI catalog automation, search & recommendation engines, AR/3D experiences, and video commerce.Across Shoppers Stop, Flipkart, and Future Group, I’ve delivered double‑digit sales growth, 25%+ conversion uplift, cost optimization at INR‑crore scale, and improved ROAS, while building strong cross‑functional alignment with Product, Tech, Marketing, CRM, and Supply Chain.

Experience

1. Sr Gm - Ecommerce Sales, Digital Merchandising & Content

   Shoppers Stop

   Nov 2021 — Present · Mumbai, IN

   Own revenue, traffic, conversion, ROAS, and growth for ShoppersStop.com across app and web platforms, while adhering to P&L• Lead Omnichannel E‑commerce Strategy spanning digital merchandising, catalog, content, studio, UI/UX, SEO, and AI‑driven personalization• Owned category and brand performance analysis across traffic, CTR, conversion, and GMV; used insights to optimize assortment, visibility, and campaign ROI• Optimized search and personalization engines for the e-commerce sites, leading to a growth in gross sales and conversion rate improvement• Led complete website and app UI/UX redesign, resulting in 25bps increase in conversion rate• Revamped online loyalty journey, increasing loyalty customer transactions by 6% within two months.• Built and scaled AI‑led Catalog Studio, reducing image editing turnaround time by 80% and saving INR in Cr annually; churned out campaign creatives using AI• Manage and scale a 30‑member cross‑functional team across E‑commerce Sales, Content, Catalog, and UX• Partnered with product and tech teams as core business stakeholder for SSBeauty.in website and app launch.• Spearheaded multiple app/web development projects, improving filter experiences, visual & conversational search, Endless Aisle, BOPIS, and hyperlocal/express delivery• Conducted performance analysis, leveraging data-driven insights to optimize campaign spends, category and brand performance• Collaborate cross‑functionally with Buying, Marketing, CRM, Loyalty, Supply Chain, and Brands to drive campaign performance, ROAS improvement, and revenue targets.

Education

• Wilson College

  Bachelor of Science (BSc), Information Technology

  2007 — 2010

• Welingkar Institute of Management

  Post Graduation Diploma in Business Administration, E-Commerce/Electronic Commerce

  2011 — 2013

• Mary Immaculate Girl's High School

  7th - 10th Standard

  2001 — 2005

Skills

• Social Media
• Web Content
• Marketing
• Copy Editing
• Customer Engagement
• Management
• Cms
• E-Commerce Consulting
• SEO
• Search Engine Optimization (SEO)
• Content Management
• Online Marketing
• Content Development
• Vendor Relationship Management
• Customer Loyalty Management
• Loyalty Programs
• Image Editing
• Content Writing
• Social Media Marketing
• Blogging
• Vendor Management
• Business Development
• Digital Marketing
• Web Content Management
• Online Retail & Marketing
• Team Leadership
• Customer Service
• Digital Media
• E-Commerce
• Team Management
• E-Commerce SEO
• Web Content Writing
• Photoshop
• Editorial
• Market Research