Swati Kardak
Associate Director - Digital @Essencemediacom India
Signup · Get unlimited contacts
WORK HISTORY
Associate Director - Digital @Essencemediacom India
IN
EDUCATION
Saraswati Education Societys Saraswati College of Engineering Kharghar Navi Mumbai
Bachelor of Engineering - BE, Electronics And Telecommincations
SKILLS
ABOUT SWATI KARDAK
My story may resonate with many others to some extent, who chose a different career path from their educational background.So, to start off, I\'m an engineering graduate but I wasn\'t very keen on seeking a job in the IT sector. So, I changed course and started off as a Business Developer in a switchgear industry but I wasn\'t sure if that was what I wanted to do for the rest of my life. I quit that and took up freelance writing gigs. Well, writing has always been my favorite thing to do. Though, I was happy, the writer in me wasn\'t really content. And just like that, while researching for a topic to write a blog on,I stumbled upon a term called SEO. And that\'s when I was introduced to the world of Digital Marketing and my interest piqued which lead me to take up a course and subsequently land a job in an agency. Having being in the digital industry for 5years, I have been responsible for- Developing brand strategies and media plans for social and paid channels as per the campaign objective (branding & performance)- Handling end-to-end campaign delivery on digital media- Media Planning, Buying and Execution- Data analysis and insights- Managing 360° digital marketing campaigns for my clients ( including client servicing, account management and effectively co-ordinating with internal graphics, content & tech teams for task completion).Moreover, I have hands on experience in running ads on Facebook, Google, Twitter, Snapchat, TikTok and Programmatic (Campaign Manager & DV360).As an individual, I am very focused and love working in an organised way. The vast expanse of the ever growing digital media intrigues me to constantly learn, adapt and explore different avenues of digital media to develop my skills set.An avid reader, I have an immense love for books and also love writing blogs, poems, stories about the different life experiences that I gain.So far, the journey has been challenging but a thoroughly learning and enriching one. But there\'s still miles to go and miles to reach.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.