Swati Garg

Experience

1. Digital Marketing Manager

   Acko

   Apr 2022 — Present · Bengaluru, IN

   Build and manage acquisition campaigns of 4cr/month across various channels including social (Facebook), search engine marketing, Google Search (display app install & engagement campaigns, Pmax, display, affiliate, and partnerships to drive revenue and increase ROI.\\\\n• Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.\\\\n• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).\\\\n• Work with creative and marketing teams to test strategies and innovation. Utilize A/B testing to arrive at informed campaign decisions.\\\\n• Deliver quantifiable improvements in ROI and cost per acquisition (CPA) across all channels.\\\\n• Responsible for remarketing & lead Nurture via SMS, WhatsApp & E-mailer.\\\\n• Responsible for creating a monthly plan for all the channels.\\\\n• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools.\\\\n• Handling a team of 6 people.\\\\n• Working on Appsflyer, Trackier, and Google Analytics tools.\\\\n• Consistently conduct creative and targeting experiments to optimize campaigns for profitability.\\\\n• Responsible for creative creation for social media & display campaigns.\\\\n• Responsible for landing page, competitive analysis, and user journey optimization.\\\\n• Analyze web traffic metrics.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Balaji Institute Of Modern Management

  PGDM (Marketing & IT)

  2008 — 2010

• Allahabad Agriculture Institute Deemed University

  BTech (Food Technology)

  2003 — 2007