Swati Chellani
Merchandising Analytics Manager - Customer Analytics | Promotions Analytics
- Role
- Merchandising Analytics Manager at Chewy
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Swati Chellani
Results-driven analytics professional with a strong track record of partnering with senior leadership to drive data-informed decision-making. Experienced in leading cross-functional initiatives, managing key stakeholders, and delivering strategic insights through data analysis, visualization, and storytelling. Skilled in business analysis, project management, and developing executive-level reports and dashboards. Proficient in SQL, Tableau, Excel, and Python, with a passion for translating complex data into actionable business strategiesI have a Master\'s degree in Business Analytics and Project Management from the University of Connecticut School of Business, where I learned how to apply analytical tools and techniques to solve real-world problems and deliver value to stakeholders. I have also worked as a Senior Data Analyst and a Business Analyst at Chewy and Amazon, respectively, where I gained experience in various domains, such as healthcare, supply chain, and automobile. I am passionate about finding innovative solutions that leverage data and technology to create positive impact.
Experience
Merchandising Analytics Manager
Aug 2023 — Present · Seattle, WA, US
Led a strategic initiative to identify and retarget churned customers from the Chewy Autoship program through personalized promotions, increasing adoption by 12% QoQ.• Developed a multi-pet analysis framework in collaboration with UX and Customer Insights teams, identifying 4M multi-pet customers and launching targeted campaigns that improved retention by 5%.• Directed analytics for the Chewy+ loyalty program, segmenting customer cohorts and optimizing beta launch strategies, resulting in a 20% increase in LTV within the targeted cohort.• Partnered with marketing and merchandising teams to refine promotional strategies using data-driven insights, increasing overall engagement and conversion rates.
Education
University of Connecticut School of Business
Master's degree, Business Analytics and Project Management
2018 — 2019
Institute of Engineering & Technology DAVV, Indore
Bachelor of Engineering - BE, Information Technology
2012 — 2016
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