Swati Bhingardeve

SEO Manager | Enterprise & Programmatic SEO | AI Search & LLM Optimization | Driving Scalable Organic Growth

Role: Sr Seo Manager at Pepper
Location: Pune Division, MH, IN
LinkedIn followers: 500 followers

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About Swati Bhingardeve

SEO Manager with 11+ years of experience driving scalable organic growth for large and complex websites. I specialize in Technical SEO, Programmatic SEO, and AI-driven search strategies that align with business and revenue goals.My experience includes managing enterprise-scale SEO initiatives, optimizing large templated architectures, supporting website migrations, and building data-backed strategies that improve visibility, rankings, and long-term performance.Core strengths:• Enterprise & Technical SEO• Programmatic SEO & Scalable Architectures• AI Search & LLM Optimization• Website Migration• International & Multilingual SEO• Cross-functional Collaboration

Experience

Sr Seo Manager
Pepper
Jun 2025 — Present · Mumbai, IN
Specialized in AI Search, LLM Optimization & Generative Engine Optimization (GEO) forfuture-focused visibility.Executed technical SEO audits: crawlability, indexing, site structure, schema, and CoreWeb Vitals.Performed detailed keyword research, topic clustering, and blog ideation supportingscalable content growth.Built complete website migration checklists (URL mapping, redirects, QA).Developed backlink acquisition strategies to boost authority and ranking.Delivered weekly/monthly reports with KPIs, insights, and action points.Produced SEO content briefs and collaborated with content writers for optimizedoutput.

Education

Fergusson College
HSC
2002 — 2004
Kendriya Vidyalaya
Bachelor of Engineering - BE, Computer Science
Kendriya Vidyalaya
SSC
2002
Savitribai Phule Pune University
Bachelor’s Degree, BE Computer
2004 — 2008

Skills

Search Engine Ranking
Google Webmaster Tools
Link Building
Website Promotion
Search Engine Submission
Online Marketing
Organic Search
Sem
Google Analytics
Search Analysis
Web Marketing
Webmaster Services
Google Adwords
Social Bookmarking
SEO
Smo
Landing Page Optimization
Keyword Research

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Swati Bhingardeve

Experience

Sr Seo Manager

Education

Fergusson College

Kendriya Vidyalaya

Kendriya Vidyalaya

Savitribai Phule Pune University

Skills

Find verified contacts for anyone on LinkedIn