Swati Ahluwalia
YouTube Ads Solutions Marketing | Product Marketing | AdTech and Media
- Role
- Youtube Ads Lead at Google
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Swati Ahluwalia
A product marketing professional in the digital advertising space aimed at building a…
Experience
Youtube Ads Lead
Feb 2018 — Present
Steer strategy and support resources for a YouTube business comprising Google’s largest Specialty Retailers (20••••25) and Media and Entertainment Clients (20••••21)Responsibilities- Drive continuous improvement of YouTube solutions by leading alpha/beta tests for new features - Translate client feedback into actionable product enhancements, optimizing advertiser ROI- Identify market needs and lead the creation of new solutions to improve campaign insights generations- Foster strong client relationships and worked cross-functionally to achieve business objectives- Develop and disseminate industry point-of-views (POVs) on emerging advertising trends and advertiser strategiesAchievements- Drove adoption of YouTube solutions, totaling over in investment from key advertisers in the Retail vertical- Led initiatives to shift TV ad dollars to YouTube, adding $XXM to the sales pipeline by creating a compelling narrative showcasing the impact of this budget shift- Successfully launched a tool providing audience targeting insights, achieving adoption by over 1200 Googlers and leading to a 1.5x Brand Lift for advertisers- Established a methodology to quantify YouTube\'s impact on omni-channel sales for a major apparel retailer, securing their re-investment after a hiatus and subsequently achieving 100% YoY investment growth- Influenced a major movie studio\'s marketing strategy, shifting them to brand metric-based buying, resulting in a 50% YoY investment growth.
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