Swathy Madhu

WORK HISTORY

EDUCATION

ABOUT SWATHY MADHU

As a digital marketing professional with a foundation in computer science and hands-on experience in SEO, UX optimisation, content strategy, and social media management, I’m passionate about building data-driven strategies that enhance brand visibility, improve user experience, and drive engagement. Currently pursuing an MSc in Digital Marketing at Audencia Business School, I combine technical expertise with creative thinking to deliver measurable results. My experience includes improving SEO performance through on-page and off-page optimisation, executing backlink strategies, optimising UX through A/B testing, and using tools like Google Analytics, Ahrefs, SEMrush, VWO, and Google Ads to inform high-impact marketing decisions. In my current role as an SEO & UX Optimisation Intern at CANAL+ Luxembourg, I’m involved in: Conducting comprehensive SEO audits Addressing technical SEO issues Running multivariate UX tests Optimising multimedia for performance Analysing and reporting performance metrics to key stakeholders This hybrid role, under the mentorship of Arjen HARTMAN, is deepening my practical understanding of digital performance optimisation in a dynamic media environment. Previously, as a small business founder, I developed a results-driven approach to branding, customer engagement, and value delivery—skills I now apply to larger-scale marketing strategies. I thrive in collaborative settings where I can solve complex marketing challenges with a mix of analytical precision and creative insight. Let’s connect to exchange ideas on innovative marketing, sustainable branding, and digital transformation.