Swathi Archana

An Engineer turned V Shaped Digital Marketer - helping brands grow digitally. Diversified Performance Marketer with expertise in GTM, Pricing Strategy, Funnel Marketing, D2C ECommerce Revenue Generation, Lead Generation

Role: Account Manager - Paid Social at dentsu
Location: Coimbatore, TN, IN
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Swathi Archana

Certified, Experienced & Passionate Digital Marketer with a demonstrated history of working in various industries like e-commerce, manufacturing, real estate, and hospitality, among many others. An engineer by education but a strategist by passion - I started as a content writer & have climbed up the ladder as Digital Marketing Manager handling around 7+ accounts. Proficient in developing ROI-driven digital strategies. And a starter in UI/UX Design Tools like Figma, designing creative ideas through Canva & would love to explore more.Things that I am proud & grateful about:1. Generated revenue of INR 7 Lakh/day for a D2C Beauty Brand with a ROAS of 15 (Seasonal Sale)2. Handled the highest ad campaign budget of INR 15 Lakhs/month for a D2C Brand3. Have experience in Real Estate, Educational & Manufacturing Industry segments & have generated around 75K+ leads in total4. Consistently generating revenue of Rs. 50 Lakhs/per month for D2C Beauty BrandPS: Aiming higher & bigger everyday

Experience

Account Manager - Paid Social
dentsu
Feb 2024 — Present · Coimbatore, IN

Education

PSG College of Technology
Bachelor of Engineering (B.E.), electronics and communication engineering
2013 — 2017
Indian Institute of Management, Kozhikode
Executive MBA

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Swathi Archana

Experience

Account Manager - Paid Social

Education

PSG College of Technology

Indian Institute of Management, Kozhikode

Find verified contacts for anyone on LinkedIn