Swastik Mohapatra
Lead - Advanced Analytics(US) @Sanofi | Ex - Abbott | Piramal | ZS | Deep Learning Hobbyist
- Role
- Lead - Advanced Analytics at Sanofi
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Swastik Mohapatra
Advanced Analytics Leader | Marketing Mix Modelling & GenAI in Pharma9+ years of healthcare analytics experience leading high-impact Marketing Mix Modelling programs for pharmaceutical brands — enabling commercial teams to make sharper, evidence-backed marketing investment decisions across complex therapeutic landscapes.Proven track record of building and scaling MMx capabilities across Rare Diseases, Diabetes, Respiratory, and Dermatology in the US market, with a 14-member team delivering Bayesian-driven ROI measurement, adstock and saturation modelling, and marginal ROI optimization at brand and channel level.Equally invested in GenAI and its applications in analytics — from agentic AI workflows that accelerate insight delivery to LLM-powered tools that make complex analytical outputs interpretable for business stakeholders.Core strengths: Bayesian MMx · Adstock & saturation curves · ROI optimization · Deep Learning (LSTM, CNN) · GenAI & agentic systems · Pharma commercial analytics · Team leadership at scaleNot just measuring marketing effectiveness — making it actionable. Open to connecting with anyone rethinking how advanced analytics shapes pharma strategy.
Experience
Lead - Advanced Analytics
Oct 2024 — Present · Hyderabad, IN
Education
SRM Institute of Science and Technology (SRMIST)
Bachelor of Technology, Electrical and Electronics Engineering
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