Swastik Kumar
MarTech | Marketing Automation | Digital Transformation | MIT Manipal
- Role
- Assistant Manager at KPMG
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Swastik Kumar
With a decade of experience across diverse industries, I bring a rich background in…
Experience
Assistant Manager
Mar 2021 — Present · Gurugram, IN
In my role as MarTech consultant, I have worked towards comprehensive Marketing Automation solutions for various industry clients, overseeing the project lifecycle from estimations, RFPs, and resourcing to timelines and demos. Leading the MarTech practice, I have integrated solutions including SFMC, Pardot, Braze, and Datorama. I successfully implemented SFMC Mobile Studio and Push App solutions, and spearheaded the migration from Eloqua to SFMC, enhancing the preference center and lead scoring processes. I conducted thorough SFMC health checks, creating strategic improvement roadmaps, and integrated Acquia CDP with SFMC and Google Analytics for optimized data workflows. Additionally, I developed reusable microsites and templates for campaigns and newsletters, and leveraged my expertise with Salesforce triggers, web forms, and workflows to ensure seamless marketing operations.
Education
Manipal Institute of Technology
Bachelor of Engineering - BE
2010 — 2014
Skills
- Automation Studio
- C++
- Adobe Campaign
- Adobe Marketing Cloud
- Cloud Marketing
- Mysql
- Core Java
- Email Campaigning
- Php
- Java
- Windows
- Journey Builder
- Data Structures
- C#
- Campaign Management
- Salesforce Marketing Cloud
- Microsoft Office
- Email Marketing
- Sfmc
- Matlab
- Salesforce.com
- C
- Programming
- Sql
- Linux
- Html
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