Swastika Dash
Product Marketing, Enterprise Alliances & Strategy
- Role
- Assistant Manager- Enterprise Product Marketing and Alliances at Samsung India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Swastika Dash
I drive growth at the intersection of marketing, creativity, business development, and strategic alliances.
Experience
Assistant Manager- Enterprise Product Marketing and Alliances
Oct 2022 — Present
CXO Engagement & Thought Leadership-Curated CEO Coffee Table Book with 10 marquee CXOs (HUL CFO, Kotak CEO), opening new business opportunities-Produced 70+ CXO case studies/testimonials, driving campaign impact, sales enablement, and customer stickiness in upcountry markets-Orchestrated end-to-end project execution of 50+ CXO events and partner forums, including Samsung MD-driven projects, driving new business pipeline, demand, and visibility of Samsung Enterprise as a brand. Strategic Partnerships & Demand Generation-Co-led flagship webinars with Google (150+ CXOs), fueling sales pipeline for flagship devices-Drove sales incentive programs and schemes, delivering incremental laptop sales per quarter-Orchestrated Intel-funded partner forums, securing qualified business and commit-Built B2B marketing assets for product launches3. Enterprise Marketing & Program Leadership-Managed $3M+ annual budget and $200K–$400K alliance funds (Intel, Google) across campaigns and events-Executed C-suite programs and large-scale marketing, enhancing Samsung Enterprise visibility with Fortune 500s and Indian conglomerates-Drove cross-functional GTM strategies with sales, alliances, and product teams for enterprise solutions.
Education
Indian Institute of Management, Indore
Master in Business Administration(MBA)
Nirma University
Bachelor of Technology - BTech
2016 — 2020
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