Swasti Agarwal
Email Marketing Specialist | B2B Lead Gen & Outreach Automation | Driving Revenue Through Campaigns That Convert
- Role
- Senior Executive - Email Marketing at 360 Degree Cloud
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Swasti Agarwal
Swasti Agarwal helps B2B brands turn scattered email efforts into structured, automated journeys that drive revenue. She has hands-on experience running high-response campaigns, lead generation, and CRM integrations on tools like Instantly, HubSpot, Apollo, Salesforce Pardot, Zoho, Brevo, Sendgrid, Smartlead, and Dripify. Holds a PGDM in Marketing from IMT along with a BCom from Delhi University.Her focus is simple: fix the unglamorous but important parts-data hygiene, segmentation, warm‑up, flows and reporting so every campaign performs a little better. Recent wins include boosting engagement in automated flows and reducing bounce rates with better database segmentation and warm-up strategies.If you need help with digital marketing, cold and nurture email automation, or a quick audit of your current setup, drop a note at a••••••••@gmail.com and share what you are working on.
Experience
Senior Executive - Email Marketing
Dec 2025 — Present · Noida, IN
Email Outreach Optimization: Spearheaded end-to-end cold email outreach strategies using Instantly.ai, achieving a consistent 60% open rate, 10% click-through rate (CTR), and a steady 1% reply rate with a 2–3% auto-response efficiency.Database Management & Hygiene: Orchestrated data integrity initiatives by utilizing Cheerio.ai for database verification, removal of duplicates, and group ID management; maintained monthly bounce lists shared with operations to safeguard domain reputation.Strategic Segmentation: Engineered hyper-targeted mailing lists segmented by geography, industry, and job title, facilitating precise personalization that drove significant conversion from cross-selling and up-selling to clients and prospects.Content & Workflow Automation: Leveraged ChatGPT and Claude.ai to draft bespoke, high-engagement content for distinct audience sets; utilized Microsoft Copilot to optimize data sets and streamline reporting workflows in Excel.Newsletter & Campaign Execution: Managed large-scale newsletter and mass-mailing campaigns using Cheerio.ai consistently securing 45–50% open and click rates.Analytics & Performance Tracking: Implemented robust tracking frameworks using Google Analytics (GA) and UTM parameters to accurately monitor lead attribution, traffic redirection, and campaign ROI.Multi-Channel Outreach: Integrated LinkedIn Sales Navigator and Meet Alfred to execute a unified multi-channel outreach strategy, bridging email automation with social selling to maximize pipeline development.Infrastructure & Operations: Worked on other tools such as Brevo and Twilio SendGrid for outreach purpose. Collaborating with IT for creation of new domains & accounts to secure and scale email operations.Financial Stewardship: Orchestrated the end-to-end procurement and billing lifecycle for email marketing automation tools, ensuring seamless invoice reconciliation with the finance team.
Education
University of Delhi
Bachelor of Commerce - BCom, Business/Commerce, General
IMT CDL Ghaziabad
Post Graduate Diploma in Management, Marketing
Holy Child School Ghaziabad
Intermediate Senior Secondary School, Business/Commerce, General
Holy Child School
High School
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