Swarup Sengupta

About Swarup Sengupta

A Growth Oriented International Business Leader having more than 26 years of experience…

Experience

1. Chief Business Development - International Operation

   Pidilite Industries Limited

   Apr 2011 — Present · Mumbai, IN

   Delivery of EBIDTA • Create effective Budget and Cost Structure• Initiate Product Pricing, Price Cascades and Product Mix • Trade off to deliver EBIDTA GTM Strategy for International Business • Validate Markets and Key Segments through analysis of Macro to Micro Economics • Go to Market Strategy through differentiation approach to Scale Up Business • Strategies for Risk Mitigation• Co-create and execute Marketing Models (ATL and BTL) for Brand Building Mentoring and Leading • Create, Lead and Mentor team - current team size is 140+ having 14 direct report, having multi-national, dimensional and multi-cultural background CRM • Partners, Importers and Distributor are at times are from high profile back grounds with cultural differences – managing them is extremely crucialProcess Development• Developed & implemented processes around Contract Analysis, Margin and Sales Analysis for enhancing Business Efficiency. • Developed and monitor various policies – e.g. Credit Policy, Pricing Policy, Inventory Norms etc. for Business Risk Mitigation.• Currently initiating Customer Interface Portal for better Customer Satisfaction

Skills

• Business Planning
• Operations Management
• Business Analysis
• Marketing
• Key Account Management
• Fmcg
• Marketing Strategy
• New Business Development
• Team Building
• Management
• Retail
• B2b
• Supply Chain Management
• Vendor Management
• Project Planning
• Strategy
• Sales
• Team Management
• Market Research
• Business Development
• Leadership
• Channel Partners
• Forecasting
• Business Strategy
• Strategic Planning
• Product Development