Swaroop Lodh
Digital Analytics | Adobe Experience Cloud | Web and mobile App Tagging | Adobe Analytics | Adobe Launch | GA4 | GTM | Adobe WebSDK | Marketing Technology Consultant | Reporting and Insights | Web Analytics
- Role
- Analytics Specialist at Accenture
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Swaroop Lodh
13 years of experience in IT Industry.Web Analysis, Customer Segmentation, Adobe Target, Tag Implementation & Audit, ProjectManagement, Documentation, Audit and Quality Control.Worked on Web Analytics Tool like Adobe Site Catalyst v.15,Adobe Report Builder, Adobe Target,Web trends 9 On Demand, Google Analytic 3 & 4, Adobe DTM, Google Tag Manager, EnsightenManage 2.0Experience in leading, mentoring & training a team for Digital analytics-Adobe analytics,AdobeDTM & Launch implementation, Reporting analysis, Google Tag Manager and Google Analytics 3 & 4 etc.I have worked and created solution for project aligned for Adobe Analytics, Google Analytics 3 & 4, Video Analytics- Heartbeat/milestone, Mobile app tagging- android, iOSImplementation/reporting.Expertise in Trouble shooting the problems.Ability to communicate effectively between internal and external resources.Ability to quickly learn new technologies and practices.Coordinating with the onsite people from offshore through teleconferencing emails on dailybasis.Development of responsive websites using HTML 5, CSS, JavaScript and JQuery.
Experience
Analytics Specialist
May 2022 — Present · Mumbai, IN
As the leader of an analytics tagging team consisting of 6 members, I am responsible foroverseeing and executing the analytics tagging strategy for client websites, with a particularfocus on a leading pharmaceutical company. My role includes designing and implementingstandardized tagging solutions for analytics tracking, media pixel integration, and cookieconsent management, ensuring accurate data collection, regulatory compliance, andperformance optimization across digital properties.Contributions:Sucessfully completed the tagging of 80+ drupal migrated websitesTag ManagementData Audit/Data Gap AnalysisReporting/Analytical SupportAd-hocs – Website audits and New Reports/AnalysisProject Management – Requirement gathering, Identifying data sources, finalization ofmetrics, scoping, development & testing, UAT Sign-off & deploymentClient support & co-ordination.
Education
Dr. Babasaheb Ambedkar Technological University
B.Tech, Computer Engineering
2005 — 2009
Skills
- Css
- Databases
- Javascript
- Ajax
- Jquery
- Web Development
- C++
- Html5
- Mysql
- Php
- Sql
- Linux
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