Swaroop Balaji

Assistant Manager of Creatives @Cinépolis India

Gurugram, IN

Spearheading end-to-end creative strategy and execution, transforming cinema spaces into immersive, brand-led experiences across video, print, digital, and in-theatre platforms.Directed Cinepolis India’s largest campaign, “Eat Like Everyone’s Watching – Part 2”, launched across 450+ screens—blending cinematic storytelling with indulgent F&B narratives.Manage and mentor a multidisciplinary creative team (designers, copywriters, editors, illustrators), delivering high-quality, on-brand content across all formats.Collaborate with major F&B partners including Coca-Cola, ITC Master Chef, McCain Foods, House of Candy, DaVinci, and Wow Momos to craft high-impact promotional campaigns.Designed 3D logos, animated videos, fluid menu boards, concession visuals, and digital signage to elevate in-theatre dining and customer engagement.Oversee concept-to-delivery workflows—from creative brief development and idea pitching to asset reviews and stakeholder alignment.Maintain brand consistency across all touchpoints, while driving innovation through narrative-rich campaigns and audience-focused storytelling.Built internal systems for tracking creative performance, managing approvals, and streamlining project timelines.Actively contribute to copywriting, campaign ideation, and strategy in line with shifting consumer trends and business objectives.Ensure creative output is scalable, visually excellent, and strategically aligned—balancing speed with bold, effective execution.

Vidya Vikasini Matriculation higher secondary school

SSLC, Computer Science

SNS College of Technology

Bachelor of Engineering - BE, Mechanical Engineering

Vidya Vikasini Matriculation Higher Secondary School

Higher Secondary Certificate