Swaroop Balaji
Brand Marketing Manager | Driving 360° Brand Experiences | Graphic Design · Copywriting · Video Editing · Campaign Execution · Creative Direction · Brand Strategy
- Role
- Assistant Manager of Creatives at Cinépolis India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Swaroop Balaji
I’m Swaroop Balaji, a brand strategist by profession and a motorcyclist by passion. My…
Experience
Assistant Manager of Creatives
Nov 2024 — Present · Gurugram, IN
Spearheading end-to-end creative strategy and execution, transforming cinema spaces into immersive, brand-led experiences across video, print, digital, and in-theatre platforms.Directed Cinepolis India’s largest campaign, “Eat Like Everyone’s Watching – Part 2”, launched across 450+ screens—blending cinematic storytelling with indulgent F&B narratives.Manage and mentor a multidisciplinary creative team (designers, copywriters, editors, illustrators), delivering high-quality, on-brand content across all formats.Collaborate with major F&B partners including Coca-Cola, ITC Master Chef, McCain Foods, House of Candy, DaVinci, and Wow Momos to craft high-impact promotional campaigns.Designed 3D logos, animated videos, fluid menu boards, concession visuals, and digital signage to elevate in-theatre dining and customer engagement.Oversee concept-to-delivery workflows—from creative brief development and idea pitching to asset reviews and stakeholder alignment.Maintain brand consistency across all touchpoints, while driving innovation through narrative-rich campaigns and audience-focused storytelling.Built internal systems for tracking creative performance, managing approvals, and streamlining project timelines.Actively contribute to copywriting, campaign ideation, and strategy in line with shifting consumer trends and business objectives.Ensure creative output is scalable, visually excellent, and strategically aligned—balancing speed with bold, effective execution.
Education
Vidya Vikasini Matriculation higher secondary school
SSLC, Computer Science
SNS College of Technology
Bachelor of Engineering - BE, Mechanical Engineering
Vidya Vikasini Matriculation Higher Secondary School
Higher Secondary Certificate
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