Swarnim
Marketing Strategist | Category Creation & Youth Marketing | Ex-Zee Music, Viacom18 | Building Communities for Global IPs
- Role
- Marketing Lead Topps at Fanatics
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Swarnim
I build entertainment brands by understanding culture before chasing metrics. Over…
Experience
Marketing Lead Topps
Jun 2023 — Present · Mumbai, IN
Built fandom culture in India from scratch by driving adoption of Topps collectibles across youth, sports, and entertainment audiences laying the foundation for a new passion category in the market.Designed & executed large-scale experiential campaigns including National Attax Championships, and collectors’ meetups, engaging 50K+ fans annually and converting them into active brand advocates.Activated Topps at Comic Con (India’s biggest pop culture festival) with high-impact experiential zones, trial packs, and influencer-led unboxings achieving record footfalls, sampling at scale, and social buzz.Launched fan-first initiatives like ripping activations, community fan clubs, and localized meet-ups creating organic collector ecosystems and sustained engagement beyond the product.Led influencer collaborations & digital storytelling campaigns that expanded reach among Gen Z, growing category awareness and social interactions by 100%+ YoY.Partnered with athletes & creators to drive aspirational storytelling, bridging global sports IP with local market fandom.Owned end-to-end marketing execution from POS design and campaign KVs to digital amplification, ensuring global IP guidelines while tailoring for Indian audiences.
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