Swarnava Lal
Performance Marketing Manager | Meta & Google Ads | Flipkart & Amazon Ads | E-commerce Growth Strategist | Data-Driven Digital Marketer
- Role
- Perfomance Marketing Manager at Curl Up
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Swarnava Lal
I’m a growth-driven Performance Marketing Executive with practical experience across Meta…
Experience
Perfomance Marketing Manager
Jul 2025 — Present · Bengaluru, IN
I manage end-to-end performance marketing campaigns for Curl Up, a D2C personal care brand focused on curly hair care. Plan, execute & optimize Meta Ads, Google Ads, Flipkart Ads, and Amazon Ads to drive sales and brand visibility Focus on key KPIs – CPL, CPA, ROAS, CTR, Conversions – with data-driven decision-making Conduct A/B testing of creatives, ad copies, and audiences to improve performance Work with design/content teams to create high-performing ad creatives & product listings Monitor and analyze campaigns via GA4, UTM tracking, and Ads Manager dashboards Support marketplace ad strategy for Flipkart & Amazon, optimizing keyword targeting and bidsThrough this role, I am gaining hands-on expertise in full-funnel paid media, marketplace advertising, and e-commerce growth strategy.
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