Swarnalata Mohanty
Senior Market Research Analyst @Transfunnel Consulting
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WORK HISTORY
Senior Market Research Analyst @Transfunnel Consulting
Bangalore Urban, IN
As a Senior Marketing Analyst at Transfunnel Consulting, I specialize in lead generation, market research, proposal drafting, and competitor analysis. My role involves: Market & Technology Research: Identifying emerging technologies in IT, product, solution, and service industries, providing actionable insights for sales strategies. Competitor & Industry Analysis: Conducting in-depth competitor research using secondary data sources to enhance market positioning. Lead & Prospect Research: Profiling companies, researching key decision-makers (Contact, Email ID) and analyzing business metrics (revenue, employee size, funding) to improve outreach effectiveness. Proposal Drafting & Sales Enablement: Crafting compelling proposals, RFPs, and sales collateral tailored to client needs, aligning with business objectives to enhance deal conversions. LinkedIn Outreach & Engagement: Developing and executing outreach strategies to engage prospects and key decision-makers effectively. Sales & Marketing Intelligence: Utilizing LinkedIn, CrunchBase, ZoomInfo, Lusha, Apollo, HubSpot, and other tools for targeted prospecting and database management. Cross-Team Collaboration: Working closely with marketing and sales teams to refine prospecting strategies for the US, UK, and APAC.I thrive on data-driven insights and strategic research to drive business growth and sales enablement.
EDUCATION
Kalam Institute of Technology (KIT), Berhampur
Btech
ABOUT SWARNALATA MOHANTY
I am a Senior Marketing Analyst with 6+ years of experience in Data Analysis, specializing in lead generation, market research, competitor analysis, and proposal drafting. I have a deep understanding of various data collection methods and am well-versed in tools like Crunchbase, ZoomInfo, HubSpot, Lusha, Apollo, and more. My expertise lies in analyzing market trends, identifying key business opportunities, and crafting compelling sales strategies. I have successfully executed LinkedIn outreach campaigns and developed data-driven insights to support sales and marketing initiatives.
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