Swaraj Deogharia
Senior Manager @Cars24
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WORK HISTORY
Senior Manager @Cars24
Gurugram, IN
Developed product positioning and messaging for new insurance products (Motor, Health, Pocket) tailored to distinct customer segments• Designed and executed GTM strategies — defined target segments, crafted messaging, and selected optimal partner channels to maximize adoption• Created sales enablement collateral including pitch decks and product explainers with tech & design teams to support business teams in driving adoption and reduce lead closure time• Led targeted campaigns to drive adoption of new features and renewals among existing customers, improving conversions by 22% MoM through A/B testing and funnel optimization• Owned marketing communications, content, SEO, and social media, ensuring consistent brand messaging across all touchpoints
EDUCATION
Delhi Public School, Ranchi
AISSCE, Mathematics with Physical Education
Delhi Public School, Ranchi
AISSE, Science with Mathematics
MICA | The School of Ideas
Master of Business Administration - MBA, Strategic Marketing and Communications
National Institute of Technology Durgapur
Bachelor of Technology - BTech, Metallurgical and Materials Engineering
SKILLS
ABOUT SWARAJ DEOGHARIA
With an MBA degree in Strategic Marketing and Communications from MICA Ahmedabad, I have demonstrated key stakeholder management skills and functional acumen while working in the domains of Marketing, Media, Digital Analytics and Advertising, and understanding the varied cultures, consumer insights and the global village around us. I have got the opportunity to work with several brands like GoMechanic, CARS24, Nestle and Weikfield in projects that have created big impacts to the organization. My work includes from creating repositioning strategies, brand narratives, new product innovations, GTM strategies, acquisition and retention funnel and campaign management.
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