Swar Jain

About Swar Jain

Building an impactful career in data analytics and project management | American…

Experience

1. Data Analyst

   American Express

   Sep 2023 — Present · Gurugram, IN

   Conducted comprehensive analyses of media mix models across diverse markets, formulating strategies to maximize ROI across 10+ media channels- Delivered regular in-depth performance readouts, leveraging metrics such as CPMs, effectiveness, product mix, and channel-specific insights tailored to various markets- Simulated market scenarios for long-range planning, integrating model parameters and business insights to drive informed investment recommendations- Standardized critical data inputs—including clicks, impressions, referrals, acquisitions, market conditions—to streamline modeling processes- Collaborated closely with cross-functional teams to ensure accurate, high-quality readouts were delivered within tight deadlines- Designed and implemented data-driven audience targeting strategies for experimental campaign setups using Python, PySpark, and SQL- Provided actionable performance insights for media campaigns, encompassing Incremental Acquisitions, ROI optimization, and channel/product mix analysis- Analyzed sponsorship campaigns\' impact relative to traditional approaches, generating revenue projections and highlighting superior conversion rates- Played a key role in organizing company-wide engagement events as part of the core events team, fostering collaboration and community building.