Swapnil Kadam

About Swapnil Kadam

Accomplished analytics leader with 8+ years of experience in Marketing Analytics and…

Experience

1. Lead Data Scientist

   Merkle

   May 2022 — Present · Mumbai, IN

   Working as Lead Data Scientist for one of the Leading American Bank clients handling projects in the Marketing Analytics space as a decision scientist using various BI and ML tools and techniques. Campaign and consumer Analytics are the prime focus to increase the bank\'s top line while maintaining a healthy bottom line.Dedicated to Transforming Data into Business InsightsAchievements:Extensive experience in Banking Industry with a focus on Marketing Analytics.Proficient in SAS for data analysis, modeling, and predictive analytics.Expert in using Power BI for data visualization and creating actionable insights.Proven track record in delivering successful campaigns, acquisition strategies, and customer retention initiatives.Key Competencies:Data Analysis & Modelling: Proficient in using SAS for advanced statistical analysis, predictive modelling, and segmentation to uncover actionable insights.Marketing Strategy: Developing data-driven marketing strategies to enhance customer acquisition, retention, and cross-selling efforts.Customer Profiling: Leveraging data analytics to create comprehensive customer profiles, enabling personalised marketing strategies.Revenue Enhancement: Identifying opportunities for revenue growth and optimizing pricing strategies through data analysis.Churn Prediction: Utilising advanced statistical methods to forecast customer attrition and implementing retention strategies.Data Visualization: Creating interactive, informative, and visually appealing dashboards using Power BI to convey complex data in a straightforward manner.

Education

• Bharati Vidyapeeth College of Engineering, Navi Mumbai

  Engineer's degree

• Indian Institute of Management Mumbai

  Generative AI For Data-Driven Business Decision-Making

  2025 — 2025