Swapnil Vyawahare
Assistant Manager - Paid Media @Assembly Global
Signup · Get unlimited contacts
WORK HISTORY
Assistant Manager - Paid Media @Assembly Global
Bengaluru, IN
38M+ annual SEM/paid social portfolio | Global fashion & retailManaged end-to-end SEM strategy across Google Search, YouTube & Bing, contributing to 7x ROAS,+15% conversion uplift, and 9% CPC reduction through structured optimization frameworks and AI-assisted recommendations.Leveraged AI-powered insights, automated rules, and algorithmic bidding models to scale traffic and lower acquisition costs.Supported engineering/product teams by providing operational SEM insights to improve internal automation tools, pacing systems, and reporting workflows.Built and optimized campaigns using responsive search ads (RSAs), audience layering, query expansion, and predictive modeling.Executed A/B testing across landing pages, keywords, and bid strategies to continuously improve Quality Score, CVR, and impression share.Developed performance dashboards in Looker Studio, Excel and GA4, enabling real-time insight mining and strategic decision-making.Cross-functionally collaborated with creative, analytics, and product teams to integrate SEM learnings into landing pages and content strategy.Conducted deep performance analysis to identify opportunities, leading to improved bidding strategies, stronger audience segmentation, and enhanced funnel performance.Implemented structured A/B testing frameworks for ads and landing pages, improving CVR and lowering acquisition costs.Developed innovative campaign strategies and automation workflows that improved KPI achievement across search & shopping channels.Improved cross-team alignment by collaborating with analytics, creative, merchandising, and leadership teams to support full-funnel growth objectives.Stayed ahead of industry shifts by adopting new Google Ads features, betas, and best practices to maintain competitive advantage.Mentored junior team members, elevating team capability and ensuring operational excellence.
EDUCATION
Symbiosis Centre for Distance Learning
Postgraduate Degree, Marketing
Sinhgad Arts & Commerce College
Bachelor of Business Administration - BBA, Marketing
ABOUT SWAPNIL VYAWAHARE
Performance Marketer with deep expertise in scaling high-budget, ROI-driven campaigns across global markets. I currently manage an annual paid media budget of $38M, driving profitable growth for a leading international fashion brand through data-led optimization, full-funnel execution, and advanced analytics.With a strong foundation in Google Ads, Meta, GA4, GTM, and attribution modeling, I consistently deliver measurable results improving ROAS, reducing cost inefficiencies, and uncovering opportunities through experimentation and structured testing. Core AchievementsManaged and optimized $38M+ annual paid search & shopping investments, maintaining strong efficiency at scale.Delivered ROAS 7, achieved 15% YoY conversion growth, and reduced CPC by 9%.Strengthened conversion performance through A/B testing, landing page optimization, audience refinement, and strategic creative testing.Built integrated search + social strategies driving improved acquisition volume and funnel efficiency.Enhanced analytics accuracy by deploying GA4, GTM, CRM-based offline conversion tracking, improving optimization precision.🧠 Key SkillsPerformance Marketing • Paid Search (Google Ads/Bing) • Shopping AdsBudget Ownership & Forecasting • Media Planning • CRO & ExperimentationGA4 • GTM • Looker Studio • Attribution ModelingFunnel Strategy • Scaling Campaigns • Data-driven Optimization What I Bring to a TeamA strong mix of analytical depth, operational excellence, and growth-focused thinking. I thrive in performance-driven environments where scaling profitably, solving complex marketing challenges, and delivering measurable business impact are top priorities.Open to opportunities in Performance Marketing, Paid Search Leadership, and Growth Marketing roles where impact, scale, and innovation are key.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.