Swapnil Singh

About Swapnil Singh

Ad Operations Leader | Digital Campaign Expert | CM360 & IAS SpecialistWith over 7 years of hands-on experience in digital ad operations, I specialize in managing complex campaign workflows, driving performance excellence, and leading high-performing teams. Currently leading AdOps for Nissan EMEA and Renault at Omnicom Media Group – Annalect, I oversee a team of 17+ professionals, ensuring flawless execution across CM360, DV360, IAS, and other platforms.Throughout my journey, I\'ve successfully managed thousands of tracking, display, and video campaigns, from trafficking to QA and post-launch reporting. I’ve built and streamlined SOPs, improved workflow efficiency, and mentored cross-functional teams to deliver measurable business impact.What I bring:Deep expertise in ad trafficking, tag implementation, QA, and third-party measurement (IAS, Nielsen, DV)Strong stakeholder and client engagement across global marketsProficiency in tools like Jira, CM360, DV360, The Trade Desk, and programmatic platformsProven leadership in team development, process improvement, and performance optimizationI thrive at the intersection of tech, data, and media — constantly seeking smarter ways to launch, measure, and elevate digital campaigns. Let’s connect if you’re passionate about digital excellence and collaborative growth.

Experience

1. Lead Ad Operations

   Omnicom Global Solutions

   Mar 2024 — Present · IN

   Leading ad operations for Nissan EMEA and Renault, managing a team of 7 direct and 10 indirect members.• Executing trafficking for CM360 Tracking, Display, and Instream Video campaigns, alongside third-party measurement via IAS.• Coordinating weekly with client stakeholders to resolve operational bottlenecks and optimize campaign delivery.• Driving QA processes, ticket prioritization using Jira, and performance reporting while mentoring the team.• Part of the interview panel, supporting the Talent team with L1 technical interviews for AdOps and DIT team hiring.• Conducting monthly 1-on-1 check-ins, establishing performance goals and development plans for team members.• Ensuring accurate and compliant campaign execution by collaborating with CM360 and IAS support teams.• Delivered post-launch campaign reporting, providing performance insights.• Fostered collaborative relationships with clients, agency teams, and vendor partners.

Education

• Guru Nanak Khalsa College of Arts Science & Commerce

  Bachelor of Science, Physics

• University of Mumbai

  Bachelor's degree- Bsc

• LIPS INDIA

  Advance Digital Marketing, Digital Marketing