Swapnil Rokde

About Swapnil Rokde

With over two decades of global experience, I specialize in strategic bid management and complex deal orchestration, enabling organizations to win high-value pursuits in competitive international markets. I have led end-to-end bid lifecycles for multi-million-dollar engagements, shaping win strategies, aligning cross-functional teams, and translating client requirements into compelling value propositions. My focus has been on improving win quality, strengthening governance, and driving disciplined pursuit management that consistently converts pipeline into revenue.My broader experience spans enterprise sales and business development across international markets, including the Middle East, Latin America, Europe, and India. I have contributed to expanding strategic accounts such as Siemens, shaping GTM strategies, driving digital transformation pursuits across technologies like SAP, Low Code, AI/ML, Digital Twin, and IoT, and supporting multimillion-dollar deal wins and renewals. With deep exposure to the manufacturing and industrial domain, I bring a business-first perspective that aligns technology solutions with operational efficiency and strategic growth.In parallel, I have built and led sales enablement initiatives that equip global sales teams with the frameworks, content, and positioning needed to succeed. From developing enterprise sales playbooks and competitive intelligence assets to directing large-scale technology webinars and solution showcases, I have helped standardize messaging and elevate the quality of proposals and customer engagement. These initiatives have enabled sales teams to articulate differentiated value and pursue opportunities with greater confidence and effectiveness.At the core of my work is a commitment to building high-performing teams, strengthening client partnerships, and delivering measurable business impact through disciplined bid leadership, strong sales enablement, and strategic growth initiatives.

Experience

1. Director - Bids and Sales Enablement

   Atos

   Nov 2021 — Present

   Strengthened and expanded Atos’ strategic engagement with Siemens, one of its largest global accounts, by leading pursuit strategy, deepening executive alignment, and driving long-term growth initiatives across multiple business units.Designed and executed account-specific sales and GTM strategies, improving competitive positioning and unlocking new revenue streams within Siemens’ global portfolio.Led pursuit strategy for digital transformation opportunities across Low-Code (Mendix/Pega), Digital Twin, AI/ML, and IoT solutions, contributing to $2M+ in new wins through differentiated proposal development and value articulation.Developed a comprehensive enterprise-wide Sales Playbook for digital solutions, establishing standardized messaging, competitive positioning, and sales enablement frameworks used across global teams.Directed large-scale sales enablement programs, including technology-led webinars and solution showcases, working with technical leaders to create content that elevated deal quality and improved sales team readiness.Owned the end-to-end creation of pursuit content, including executive presentations, solution briefs, and reusable sales assets; ensured global accessibility via a centralized SharePoint content hub.Partnered with solution and delivery leadership to secure the €20M AMS + AD renewal, shaping the win strategy, strengthening customer value propositions, and reinforcing client confidence.Collaborated with Siemens’ Factory Digitalization leadership to position advanced manufacturing technologies and build a pipeline of strategic modernization and Industry 4.0 opportunities.Engaged with senior stakeholders across global manufacturing clients to understand business priorities and align solution proposals with measurable operational and financial outcomes.

Education

• Institute of Management Development and Research (IMDR), Pune

  Master of Business Administration (M.B.A.), International Business

• Indian School of Business

  Digital Transformation

• COEP Technological University

  Engineer’s Degree, Metallurgical Engineering

  1999 — 2003

Skills

• Bid Management
• Dealer Management
• Business Strategy
• Bid Preparation
• Proposal Management
• Management
• Strategy
• Manufacturing
• Business Development
• Business Analysis
• Market Research
• Supply Chain Management
• International Business
• Proposal Writing
• Negotiation
• Brand Awareness
• Brand Development
• Product Development
• Pre-Sales
• Team Management
• Business Planning
• Automotive Aftermarket
• International Sales
• Marketing Strategy