Swapnil Pawar

About Swapnil Pawar

Deputy Marketing Manager with over 9 years of successful experience in BTL activation and…

Experience

1. Deputy Manager Marketing

   Bn Group

   Jul 2024 — Present · Mumbai, IN

   As the Deputy Manager – Marketing, I lead and oversee several trade marketing initiatives, ensuring alignment with overall business objectives and consistent growth. My key responsibilities include:Trade Marketing and Business Alignment:• Plan and execute trade marketing strategies that align with business goals and objectives.• Conduct market analysis and implement occasion/festival/event-based promotions and programs.• Develop and execute loyalty programs for trade partners, driving strong business partnerships and growth.• Collaborate with the brand team to create and execute CCP programs through regional trade marketing and sales teams.New Business Development and Expansion:• Drive new business opportunities• Support RSM in opening new outlets and expanding into new towns.Visibility and Merchandising:• Plan and implement merchandising and visibility strategies to enhance brand presence in the market.• Oversee POSM sourcing and execution, ensuring high-quality standards.• Manage vendor relationships to maintain product availability and effective execution.Budgeting • Manage trade marketing budgets across channels, and regions to optimize spending.• Prepare and analyse data on the effectiveness of marketing spend, providing actionable insights.Training & Development:• Lead training and coaching for frontline teams, Sales Representatives, Merchandisers, Promoters, Supervisors ensuring alignment with organizational goals.• Track in- Store Promoters performance, identify areas for improvement, and take corrective actions when necessary.• Foster a culture of motivation, development, and accountability within the team, setting clear objectives and reviewing progress.• Set training objectives to ensure continuous development of each team member.• Review results, set new objectives, and guide corrective actions to achieve the overall organizational goals.

Education

• Sasmira's Institute of Management Studies & Research

  Master of Business Administration - MBA

  2013 — 2015