Swapnil Parida

About Swapnil Parida

Retail & Marketing professional with experience driving business growth, retail expansion, and brand visibility in the consumer durables and startup ecosystems.Currently working as a Retail & Marketing Manager at IFB Industries Ltd, I focus on improving retail productivity, market share, and sell-out performance through structured marketing strategies and on-ground retail initiatives. My role involves planning and executing store-level marketing programs, footfall-driving activations, retail expansion initiatives, and close coordination with sales, channel partners, and marketing teams to deliver measurable business outcomes.Previously, I bring 4+ years of marketing experience in fast-paced startups, spanning advertising, travel & tourism, e-commerce, and social commerce. I have managed end-to-end social media and offline marketing initiatives for brands such as Hilton, Marriott, Howard Johnson, The Black Rabbit, The Egg Factory, and Warehouse. My work included content strategy, campaign execution, influencer marketing, and collaborations with 100+ content creators across food, travel, and lifestyle categories to drive awareness, engagement, and lead generation.I hold an MBA in Marketing & Strategy from XIMB, Bhubaneswar, and a B.Tech in Mechanical Engineering from PES University, Bengaluru, enabling a strong mix of strategic thinking, analytical problem-solving, and execution excellence.Actively open to connecting with recruiters and professionals across retail, marketing, consumer durables, and growth roles. Happy to engage in conversations around brand building, retail transformation, go-to-market strategies, and consumer marketing.

Experience

1. Business Manager - Retail & Marketing

   IFB Industries Ltd

   Jun 2025 — Present · Lucknow, IN

   Promoted from Advanced Management Trainee to Assistant Manager – Retail & Marketing within 12 months, based on consistent performance and business impact.Managing end-to-end retail business and regional marketing for UP East, overseeing 15 IFB Exclusive Brand Outlets (IFB Points) with an annual turnover of ₹15+ Cr and ~18% YoY growth.Owning regional marketing strategy and execution across channels, managing an annual marketing budget of ₹2+ Cr, focused on footfall generation, sell-out growth, and brand visibility.Key Responsibilities & Achievements:Retail Sales & Business Performance:Driving revenue and secondary sales targets across IFB Points by analysing sales data, identifying trends, and implementing corrective and growth-led action plans.Customer Acquisition & Retention:Planning and executing integrated marketing initiatives to acquire new customers, grow walk-ins, and improve customer retention across retail and digital touchpoints.Brand Management & Visibility:Ensuring consistent brand messaging and premium brand presentation across in-store communication, ATL/BTL activities, social media, and digital platforms.Marketing Campaigns & Activations:Conceptualising, executing, and evaluating store-level marketing programs, regional events, and promotional campaigns to increase footfall, conversion, and brand awareness.Marketing Budget & ROI Management:Planning, allocating, and monitoring marketing spends; tracking ROI and optimising costs to maximise business impact and efficiency.Retail Experience Excellence:Driving superior in-store experience through store design, visual merchandising, customer engagement, and post-purchase support, ensuring a seamless consumer journey.Retail Expansion & Franchise Development:Identifying potential locations, onboarding franchise partners, and supporting new IFB Point launches to expand retail footprint across the UP East region.

Education

• PES University

  Bachelor’s Degree

  2014 — 2018

• Xavier Institute of Management

  Master of Business Administration - MBA

  2022 — 2024

• DAV Public School, Chandrasekharpur, Bhubaneswar

  Graduate

Skills

• Machine Design
• Microsoft Office
• Manufacturing
• Leadership
• Matlab
• Catia
• Social Media
• Product Development
• Solid Edge
• Engineering
• Management