Swapnil Kumar
Senior Manager Marketing at Swiggy
- Role
- Senior Manager Growth Marketing at Swiggy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Swapnil Kumar
A competent digital marketing professional and brand strategist with more than 8 years of experience. PGC in Digital Marketing from MICA & MBA from International Management InstituteAwarded twice, ‘Swiggstar’ & ‘M.A.D’ for my contributions to the growth of users acquisition & reactivation at SwiggyLead the digital marketing team for fast paced growth in user retention & new user acquisition campaigns. Achieved 36% reduction in CPA of New User & 53% reduction in CPA of dormant users. Oversee, optimize, and scale Google Ads & Meta campaigns, ensuring efficiency and growth through ongoing experiments and by establishing a strong foundation.Managed Programmatic platforms such as Criteo, Inmobi, etc. to ensure increased reach & conversions at a lower costImproved 3 months Gross Order Value (GOV) & Order frequency of a user by implementing certain growth experiments Ran multiple experiments to increase incremental users at reduced Cost per Incremental User (CPIU) buyer persona studies to identify relevant target group in the purchase funnel
Experience
Senior Manager Growth Marketing
Oct 2024 — Present · Bengaluru, IN
Education
Jamia Millia Islamia
Post Graduation in Mass Communication, Development Communication
2011 — 2012
IMI Kolkata
MBA
Shaheed Bhagat Singh College
Bachelor of Arts (B.A.), English Language and Literature/Letters
2008 — 2011
MICA | The School of Ideas
PGC in Digital Marketing, Digital Marketing
IMI Kolkata
Master of Business Administration (MBA), Sales, Distribution, and Marketing, Integrated Marketing Communications
2014 — 2016
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