Swapnil Karandikar

About Swapnil Karandikar

I’m a Digital Marketing and Web Operations professional with 14+ years of experience leading multi-channel delivery across Web, Email, and Digital Production. My core strengths lie in Adobe Experience Manager (AEM), Salesforce Marketing Cloud (SFMC), and driving large-scale content operations for global brands across highly regulated industries.My career has grown from hands-on web design and development into managing full digital ecosystems—overseeing publishing governance, multi-site operations, process optimization, and stakeholder communication. I’ve worked extensively with global teams across the US, EMEA, and APAC, delivering consistent, high-quality digital experiences.In AEM, I lead end-to-end publishing operations, build reusable models, define standards, and guide teams on templates, components, DAM usage, and scalable authoring practices. I’ve developed workflows, SOPs, SLAs, RACIC governance structures, and KPIs that improve consistency, reduce defects, and accelerate time-to-publish.On the SFMC side, I manage campaign execution, personalization, automation journeys, QA, and performance reporting—ensuring campaigns meet business objectives with accuracy and compliance. I regularly analyze email KPIs and contribute insights used in monthly and business-wide reporting.Across both channels, I bring strong project management experience—coordinating with designers, developers, marketers, and analytics teams. I’m comfortable owning urgent digital requests (RRT), managing production pipelines, solving publishing issues, and maintaining quality across all deliverables. My experience includes leading teams, training authors, conducting interviews, and supporting capability building.I enjoy bringing structure into complex environments—streamlining processes, improving ways of working, and enabling teams to deliver more efficiently. My blend of creativity, technical knowledge, and operational mindset helps me turn business needs into seamless digital delivery.I’m passionate about digital excellence, continuous improvement, and building scalable publishing systems that support global marketing goals.

Experience

1. Web Designer

   Accenture

   Nov 2013 — Present · IN

Education

• Mumbai University Mumbai

  Bachelor of Arts - BA