Swapnil Choudhary

Deputy Vice President - Product @Kotak Mahindra Bank

Mumbai, IN

Spearheaded product strategy for INTERACT, a unified recommendation platform scaling personalized experiences to 20M+ users across digital channels and empowering 1,500+ Relationship Managers (RMs) with agent-assist capabilities; drove ₹250 Cr+ in revenue.• Championed a customer-centric revamp of recommendation logic using in-depth customer personas, behavioral data analysis & predictive scorecards, leading to a 28% jump in conversion rates & a relevant UX.• Optimized 200+ digital campaigns, improving customer acquisition journeys and achieving a 3x increase in sourcing 15%+ CTR while cutting acquisition costs by 22%.• Increased product holding per user by 20% through lifecycle-triggered nudges and targeted cross-sell journeys, enhancing customer value.• Improved campaign go-live time by 30% via agile planning and tight collaboration with CX, Operations, and Design teams, ensuring seamless customer experiences.• Fostered a design-thinking approach by partnering with Design on user research & prototyping, and integrated app store feedback into feature prioritization, directly addressing customer pain points.• Defined and tracked OKRs tied to NPS, campaign ROI, and product adoption, driving a 20% YoY improvement in key business and customer KPIs.• Delivered 4 new features (including pre-approved loans and offers and smart RM assist tools) through quarterly roadmap alignment with leadership.• Ensured sprint velocity and regulatory alignment by collaborating with tech, analytics, design, operations, legal, and compliance to de-risk features.• Ran GTM experiments (A/B, geo-split, cohort rollouts); sunset 15% of low-ROI journeys to streamline experience.

Thakur College Of Engineering and Technology

Bachelor’s Degree

Indian Institute of Management, Indore

Master of Business Administration - MBA