Swapnil Barot

About Swapnil Barot

Performance-focused Google Ads Specialist with hands-on experience managing Search and YouTube campaigns for affiliate products in competitive markets.I specialize in building, optimizing, and scaling data-driven Google Ads campaigns with a strong focus on intent alignment, Quality Score improvement, and cost efficiency. My work involves full lifecycle ownership, including research, campaign structure, bid strategy, testing, optimization, and performance analysis.I have delivered quantifiable outcomes across Search and YouTube, including strong click-through rates, high top-of-page visibility, and efficient cost-per-view results, and I am open to remote and global opportunities as an Individual Contributor collaborating with performance, growth, and marketing teams.

Experience

1. Google Ads & Performance Marketing Specialist

   Clickbank

   Apr 2024 — Present

   Managed end-to-end Google Ads campaigns (Search and YouTube) for affiliate products in competitive niches- Achieved 17.86% CTR on high-intent Search campaigns through structured keyword clustering and intent-focused ad copy optimization- Maintained Quality Scores of 8+ by improving relevance across keywords, ads, and landing pages, contributing to reduced CPC and stronger ad visibility- Secured a 91.43% Top-of-Page Rate by applying precise bidding strategies and continuous performance monitoring- Delivered YouTube campaigns with 2.58 INR CPV and a 43.30% view rate using audience targeting, contextual signals, and placement optimization- Owned the complete campaign lifecycle independently, including research, setup, A/B testing, bid adjustments, scaling decisions, and performance reporting- Used real-time dashboards and performance data to identify variances, troubleshoot inefficiencies, and optimize campaigns based on ROI-focused insights.

Education

• BHAGWAN MAHAVIR COLLEGE OF ENGG. AND TECH., SURAT 006

  Bachelor of Engineering - BE, Computer Engineering