Swapna Mitra
eBusiness / Digital Media / Business Analysis professional || ex India Tenpin Bowling player
- Role
- Director - Shopper Insights at Videomining
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Swapna Mitra
Managerial Skills: Team Empowerment & Leadership | Agency Relationships | Process Management | Cross Functional Engagement.Approach:Quality without undue delay | Ship usable releases | Use tools where efficient | Hands on when needed.Functional Skills: User Stories, PRDs | Workflows | Wireframing | Design & UX Reviews | UAT | Decisions via Data | Online Marketing | Split Testing.The various roles I have served in span across online product management / development, online marketing, team management, program management, process improvement, and agency relationship management. I have lately been centred on the Product Development function. In this function, I like to focus on ensuring that the requirements I or my team pass through are effective and efficient, that the designs / products that are released are usable and generate trust, that they can be tested and tracked for the right metrics.I\'ve done some ‘offbeat’ stuff too: Most notably, I’ve represented the country in Tenpin Bowling, participating in in various international meets, including the Asian Games 2010, and a Bronze medal winning turnout at the 2011 Commonwealth Tenpin Bowling Championship. I’ve also been part of a reaIity competition on ESPN. I currently work as a freelancer and have been working with a few lean organizations on their product development activities.
Experience
Director - Shopper Insights
Jan 2022 — Present
Education
Indian Institute of Management Bangalore
PGDM, Marketing and Systems
1997 — 1999
Hansraj College, University of Delhi
B. Sc. (Honours), Physics
1994 — 1997
Skills
- Online Product Development
- Digital Media
- User Acceptance Testing
- Digital Marketing
- Analytics
- Online Advertising
- Internet
- Strategy
- E-Commerce
- Process Management
- Internet Product Development
- Requirement Specifications
- Wireframing
- Leadership
- Team Management
- Digital Strategy
- Mobile Applications
- Project Management
- Agency Relations
- Online Marketing
- Web Analytics
- New Media
- Product Management
- User Scenarios
- Mobile Devices
- Management
- Competitive Analysis
- Start-Ups
- Sem
- Product Development
- User Interface Design
- Marketing
- Strategic Partnerships
- User Experience
- Program Management
- Social Media
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