Swapnali Mane
Product Manager - Digital Marketing @Les Éditions Muzikiddy
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WORK HISTORY
Product Manager - Digital Marketing @Les Éditions Muzikiddy
Montreal, QC, CA
I drive product strategy, growth, and innovation at Les Edition Muzikiddy, a publishing house with 14 children\'s books available online. My role integrates product management and digital expansion, ensuring our books evolve into scalable, high-impact offerings with optimized engagement and lifecycle strategies.Focus AreasProduct Growth & Optimization – Enhancing discoverability, engagement, and retention for existing books.New Product Development (NPD) – Leading the creation of books, a podcast, and workshops, aligning with market trends.Key Responsibilities① Product Growth & Optimization:• Define product positioning and lifecycle strategies using customer insights.• Optimize discoverability, user experience, and monetization models.• Leverage data analytics, A/B testing, and automation to improve engagement.② New Product Development (NPD):• Own the product roadmap, ensuring alignment with audience needs.• Conduct customer research to validate product-market fit.• Develop go-to-market strategies for scaling new products.Key Achievements① Expanded product adoption by refining lifecycle strategies.② Increased engagement and retention through data-driven personalization.③ Enhanced user experience with automation and A/B testing.④ Developed scalable product strategies for long-term growth.Future VisionI am expanding Muzikiddy’s product ecosystem by integrating new content formats and audience engagement models. My focus is on:• Strengthening product-market fit through data insights.• Scaling content into books, podcasts, and interactive formats.• Iterating product enhancements using engagement data.I am passionate about bridging product strategy with audience growth, ensuring our offerings evolve with market needs while maintaining creative integrity.
EDUCATION
Usha Mittal Institute of Technology
Bachelor of Technology
Montreal College of Information Technology
A.E.C
ABOUT SWAPNALI MANE
Digital Product Manager | Senior Business Analyst | BI ConsultantI help organizations turn user needs into measurable business outcomes by aligning product strategy, marketing execution, business analysis, and data intelligence.With 16+ years of experience across EdTech, public sector modernization, retail transformation, and publishing, I specialize in end-to-end digital delivery, from defining product vision and go-to-market strategies to translating business requirements into scalable, data-driven solutions.My work sits at the intersection of users, business, and technology, ensuring that every initiative is insight-led and impact-driven. What I Deliver1⃣ Product and Growth StrategyProduct roadmaps, go-to-market execution, lifecycle campaigns, funnel optimization, and A/B testing, driving up to 40% improvement in user retention and engagement.2⃣ Business Analysis and Change ManagementRequirements elicitation, process mapping, workflow automation, backlog management, and UAT, delivering 25% efficiency gains across complex CRM and tax modernization programs.3⃣ Business Intelligence and AnalyticsPower BI, SQL, and Mixpanel dashboards enabling data-driven decisions, performance tracking, and predictive insights.4⃣ Digital TransformationImplementation of Microsoft Dynamics CRM and SIGTAS for government and enterprise clients, integrating data governance, analytics, and process optimization.5⃣ Leadership and MentorshipMentored 100+ professionals transitioning into product management, analytics, and tech consulting roles. How I WorkI combine analytical rigor with user empathy, balancing structured problem-solving with experimentation in cross-functional environments.Fluent in English and French, I bring a multicultural Canada–India perspective to every engagement. Let’s connect: s••••••••@gmail.com Core ExpertiseProduct Management • Product Marketing • Go-to-Market Strategy • Business Analysis • BI & Data Analytics (Power BI, SQL, Mixpanel) • CRM • Digital Transformation • Agile Delivery • Stakeholder Management • Bilingual (EN/FR)
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