Swamini G

About Swamini G

As a passionate Digital Marketing Specialist at I Digital Prener (IDP), I have honed my skills in executing highly effective Facebook Ads campaigns that drive real business results.My focus is on helping housewives and college students unlock new career opportunities by promoting freelancing and affiliate marketing programs through strategic digital advertising.I have developed a deep expertise in Meta (Facebook) Ads Manager, crafting end-to-end campaigns that consistently deliver low-cost, high-quality leads. I manage the entire funnel — from audience research and targeting, to ad creative design, persuasive copywriting, budget management, and performance optimization.In one of my recent projects, I successfully generated 800+ qualified leads for IDP courses with an average Cost Per Lead (CPL) of just ₹4.7, outperforming industry benchmarks. Through a rigorous process of A/B testing creative elements, optimizing bidding strategies, and refining audience segmentation, I reduced lead acquisition costs by over 35% compared to previous campaigns.My work also involved continuously monitoring analytics, adjusting strategies based on real-time data, and creating detailed reports to track Return on Investment (ROI) and engagement metrics. The top-performing ad achieved a remarkable 9.8% Click-Through Rate (CTR), demonstrating the power of targeted messaging and eye-catching design.Beyond technical execution, I believe in the art of storytelling through advertising — every campaign I run is designed to resonate emotionally with the audience, inspire action, and build trust in the brand.Key Responsibilities:• Lead generation campaigns using Facebook and Instagram Ads• Audience segmentation, custom audiences, and lookalike strategies• Creative ad design using Canva and writing high-converting copy• A/B testing on creatives, audiences, placements, and bidding• Performance analysis using Facebook Ads Manager and Google Analytics• Budget optimization and ROI maximizationTools I Use:Meta Ads ManagerCanvaGoogle AnalyticsCRM and Lead Management ToolsI am passionate about staying ahead of trends in digital marketing, testing innovative strategies, and helping brands grow through data-driven decisions.My mission is to empower more individuals to learn high-value skills and create financial freedom through smart, targeted marketing strategies.\"Building Opportunities Through Powerful Facebook Ads and Audience Insights.\"

Experience

1. Digital Marketer

   IDigitalPreneur

   Present

Education

• Anna University, Chennai

  Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering

• Dote

  Master's Degree

• Tamil Nadu

  S.S.L.C

• Invalid562524

  B.E[ECE]