Swagata Giri

About Swagata Giri

Professional with around 13years of experience in the Internet, Digital marketing and Online AdSpace selling (Subscription model & CPC model) in Real Estate & Recruitment industry,working for companies like 99acres.com, Indeed.com & LinkedIn. Expertise in Key AccountManagement, Client Servicing, Customer Relationship Management, Online CampaignManagement & Sales.

Experience

1. Strategic Account Manager Ii (Vendor Success Program)

   Amazon

   Apr 2024 — Present · Bengaluru, IN

   Responsible for managing and growing a portfolio of vendors, ensuring business growth, profitability, selection expansion, and customer experience on Amazon’s marketplace.1. Vendor Relationship Management - Act as the main point of contact for assigned vendors, build strong long-term partnerships, negotiate business terms and conduct regular business reviews (WBR/QBR) with vendors.2. Business Growth & Revenue Ownership - Own topline revenue targets for the category/vendor portfolio and drive sales growth through product expansion, promotions, and pricing strategies.3. Pricing & Profitability Management - Ensure competitive pricing across products, improve profitability through margin negotiations, cost reduction, and track key metrics like contribution margin, ROI, and vendor funding4. Selection Expansion & Product Launches - Onboard new brands/products and expand catalog selection and ensure correct product listings and high-quality content.5. Supply Chain & Inventory Planning - Forecast demand and ensure inventory availability and work with supply chain teams to reduce stock-outs and overstock.6. Marketing, Promotions & Event Planning - Plan and execute promotions during major Amazon events (Prime Day, Black Friday/Cyber Monday, etc.), drive vendor participation in deals, discounts, and advertising campaigns and optimize spend and maximize event performance.7. Data Analysis & Performance Tracking - Analyze sales trends, customer demand, and category performance, Monitor KPIs like revenue, conversion rate, traffic, availability, and profitability and Use data insights to recommend improvements and business actions.8. Cross-functional Stakeholder Management - Collaborate with internal teams like marketing, finance, supply chain, product, and operations, resolve vendor issues related to listing, payments, logistics, or compliance and ensure smooth execution of business plans across teams.

Education

• IBS Hyderabad

  Master of Business Administration - MBA, Marketing

• ABBS Bangalore

  B.Sc, Biotechnology, Genetics & Chemistry