Swagat Mahindrakar
Research Analyst at Nielsen
- Role
- Research Analyst at Nielsen
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Swagat Mahindrakar
I am a qualified and professional with significant experience in Market Research…
Experience
Research Analyst
Aug 2024 — Present · Mumbai, IN
Conduct end-to-end media research studies for Nielsen Brand Impact, measuring advertising effectiveness for major platforms like Spotify and Facebook.• Analyze key metrics including ad recall, brand awareness, brand preference, and purchase intent to evaluate campaign performance.• Assess top-of-mind brand awareness among target audiences to identify market positioning and resonance.• Utilize control vs. exposed methodology in quantitative primary research to deliver actionable insights on factors driving ad campaign recall.• Provide in-depth analysis of campaign effectiveness across various platforms, enabling clients to optimize media strategies and improve ROI.
Education
University of Mumbai
H.S.C.
2013 — 2015
Jawahar Education Societys A.C.Patil College of Engineering 17 Sector-4 Kharghar Navi Mumbai-410 210
Bachelor of Engineering - BE
2015 — 2019
St. Paul High School
SSC
2000 — 2012
Mumbai Educational Trust, MET League of Colleges
Master of Management Studies
2019 — 2021
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