Sarah Peacock
- Role
- Vice President Brand & Advertising at Credit One Bank
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Sarah Peacock
With an extensive background across many industries and a master\'s degree in integrated…
Experience
Vice President Brand & Advertising
Oct 2022 — Present
Execute brand strategy across internal and external audiences - Lead a team of subject matter experts in traditional media, digital media, and social channels - Lead media strategy for national advertising campaigns on traditional and new media platforms - Deliver optimized media plans that achieve goals and meet CPM hurdles - Develop fully integrated campaigns that include strategic use of paid social media on platforms including Meta, Twitter, and YouTube - Conduct testing to optimize existing tactics, or to explore new media options - Present roadmaps and strategic direction to senior executives
Education
Arizona State University
BA, Communication
1995 — 1999
West Virginia University
Master of Science (M.S.), Integrated Marketing Communications (IMC)
2011 — 2012
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