Svitlana Lataiko

Marketing Manager @MGID

US

Navigating various ad networks, including Taboola, Mgid, Outbrain, Revcontent, Google, and Meta Ads- Actively searching for optimal advertising offers using spy tools such as anstrex, adplexity, adheart, pipi, google ads keyword planner, semrush, etc, and manager recommendations- Proficient in analyzing web metrics using advanced trackers like Binom, Voluum, and TheOptimizer for data-driven decision-making- Expertise in end-to-end management of advertising campaigns: from meticulous setup to continuous monitoring and strategic optimization- Skilled in creative development, including the selection of engaging visuals, gifs, and compelling titles, as well as collaboration with creative departments- Establishing and nurturing strong relationships with media partners through active participation in conferences and industry chats- Experience in diverse industries including e-commerce, health supplements, dating, crypto, job search services, insurance, real estate, proven expertise in search ads arbitrage and affiliate marketing- Training and mentoring a team of 4 ad buyers, with 2 team members excelling as top performers, leading to their promotions.