Stephanie Henderson

About Stephanie Henderson

I’m passionate about making brands unforgettable. With a diverse background in B2B advertising, D2C marketing, and multicultural campaigns, I’ve turned visions into high-impact strategies that resonate across channels. Whether managing multi-million-dollar budgets or mentoring the next generation of marketing leaders, my focus is on driving growth and building loyalty.Here’s how I’ve made it happen:Budget Mastery: Managed $10M+ in marketing spend, optimizing resources to deliver exceptional brand visibility and revenue growth.Campaign Innovator: Launched campaigns like \'Our Mission Is Yours\' and \'Powering You,\' achieving a 20% increase in brand equity.Cross-Functional Leader: Collaborated with diverse teams to solve brand challenges, reduce churn, and foster lasting loyalty.Talent Developer: Built and mentored high-performing teams, positioning them for career advancement.Cultural Connector: Leveraged multicultural marketing to engage diverse audiences across the U.S. and Caribbean.Let’s connect if you’re looking for a marketing leader who can drive your brand forward, develop your team, and create campaigns that leave a lasting impact.

Experience

1. Director of Marketing and Communications

   Hope Atlanta

   Nov 2024 — Present

   As Hope Atlanta’s first in-house marketing leader, I was brought in to build the organization’s full communications infrastructure from the ground up including brand strategy, campaign development, and content systems. I lead all aspects of marketing, communications, and brand visibility for one of Georgia’s oldest and most impactful nonprofits.My work supports key organizational goals including fundraising growth, stakeholder engagement, media relations, and advocacy efforts. I’ve developed scalable systems to elevate Hope Atlanta’s public presence, strengthen donor communications, and position the brand as a thought leader in housing and homelessness.I specialize in human-centered communications that drive results, blending strategic clarity with emotionally resonant storytelling to increase engagement, build trust, and accelerate impact.

Education

• University of Arizona

  Master of Business Administration - MBA

  2024

• University of Arizona

  Master of Business Administration - MBA Canidate

• Tuskegee University

  Bachelor of Arts (B.A.), English Language and Literature/Letters

Skills

• Marketing
• Mobile Marketing
• Advertising
• Integrated Marketing
• Direct Marketing
• Product Marketing
• Social Media Marketing
• Account Management
• Branding & Identity
• Online Advertising
• Team Leadership
• Email Marketing
• Content Development
• Social Media
• Management
• Digital Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications