Svetlana Zakharova

Senior Analyst (Remote) @Rostelecom

RU

Product analytics• I\'m part of the product team which is working by scrum. Working very closely with PM we think a lot, direct the team, develop the vision of the product and the roadmap. • I support the product team in many ways: — presenting results of the past iterations on sprint review to the team and stakeholders with conclusions, suggestions and main answers about how and what we should do in following iterations; — conducting A/B experiments with full analytics: reports, statistic significant validation and conclusions; — researching: new metrics and correlations that allow to measure effectiveness of product changes; possible product improvements based on new insights and knowledges; researching of our competitors; — prioritization of sprint goals on planning and focusing team (including PM) on business value of it; — tracking and infrastructure specifications creation; — anything that helps team to deliver quality value (whatever it is}.Business analytics: • I work very closely with the marketing department (because of specificity of my product area which relates to trial experience and funnel optimization), with them processes and KPIs. • I also worked with team that developed an eCommerce experience. I was analyzing general performance of our eCommerce mechanism from the perspective of revenue, connections to sales organization and other business KPIs and standpoints.General analytics: • In cooperation with other analysts we worked on global product and business strategy and researches. For example: I participated in creation and implementation of JTBD-like framework for validation and estimation of product initiatives and for definition of global product strategy (on what we should focus on).Data analytics: • I do all data analytics and develop most part of data infrastructure that relates to my product area: ad-hoc analysis; data source creation including data cleansing, transformation, automatization; reporting mechanism.