Svetlana Sosnova

About Svetlana Sosnova

Data-driven professional with a proven track record of delivering substantial growth through autonomous digital strategies across SEO/GEO, CRO, PPC, and e-commerce.• Deep experience in holistic search strategy, ranging from e-commerce optimization to generative experience optimization. I prioritize \"content engineering\" to ensure brand authority within AI search summaries.• Hands-on administrator of web ecosystems capable of performing custom theme tweaks. I bridge the gap between design and development to ensure technical updates improve user experience and conversion.• Specialist in architecting automated workflows that scale production and reduce software overhead.• Digital Marketing Expert certified by the Digital Marketing Institute and the American Marketing Association.Technical Skills & Software Ecosystem• Search & Analytics: SEMrush, Ahrefs, Moz, Ubersuggest, Screaming Frog, Sitebulb, Google Search Console, GA4, and Looker Studio.• AI & Automation: Make, AirOps, Prompt Engineering, and Google AI Studio.• Web Development & CMS: Shopify (Liquid), WordPress (PHP), HTML5, CSS3, and JavaScript.• Marketing & Conversion: Google/Meta Ads, OptiMonk, Mouseflow, and Omnisend.• Operations: Monday.com, Trello, and Google Workspace.

Experience

1. Senior Digital Marketing Specialist

   Trimyxs

   Jan 2024 — Present · US

   I oversee all core digital functions—including SEO, PPC, and email automation—and managed a strategy that contributed to a 72% total sales increase in 2025.• I lead the development of our SEO and Generative Experience Optimization frameworks, focusing on technical health and content engineering to ensure we are a cited authority in AI-driven search results.• I architect custom AI-powered workflows using Make and AirOps to automate repetitive tasks, allowing us to scale output while reducing operational costs.• I track performance across all digital channels using GA4 and Looker Studio, translating complex datasets into actionable growth insights for stakeholders.• I manage all Shopify operations and execute technical updates, utilizing custom HTML/CSS tweaks to refine the user experience and site functionality.• I implement CRO strategies to bridge the gap between traffic and revenue, ensuring site visitors are successfully nurtured into high-quality leads.• I manage and optimize our PPC campaigns, handling everything from deep keyword research and copywriting to rigorous performance monitoring.• I design our social media content and deploy automated email sequences to build brand awareness and drive consistent conversions.

Education

• Valencia College

  Bachelor of Applied Science - BASc, Business Administration and Management, General

Skills

• Coaching
• Labor Relations
• College Recruiting
• Employment Law
• Training
• Workforce Planning
• Job Analysis
• Executive Search
• Organizational Development
• Employer Branding
• Recruiting
• Recruitment Advertising
• Team Management
• Personnel Management
• Internet Recruiting
• Change Management
• Technical Recruiting
• Job Descriptions
• Management
• Team Building
• Employee Relations
• Strategy
• Succession Planning
• Strategic HR
• Applicant Tracking Systems
• Screening Resumes
• Human Resources
• Hris
• HR Policies
• Job Evaluation
• Sourcing
• Performance Appraisal
• Performance Management
• Contract Recruitment
• Assessment Center
• Benefits Negotiation
• Talent Acquisition
• Graduate Recruitment
• Screening
• Career Development