Svetlana Gershman

Insights, analytics, and foresight leader: Technology Enthusiast, Mompreneur, and Coffee-Fueled Runner

Role
Senior Vice President at Method Communications
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Svetlana Gershman

Having been in insights generation field for over 20 years, I am accustomed to taking broad business questions, shaping research methodologies around them, and finding the best path to providing an actionable answer. My extensive experience in the technology sector has equipped me with understanding of its unique nuances and challenges. I specialize in crafting comprehensive programs that analyze a variety of sources, including syndicated and primary research data sources, to inform business growth and marketing strategies.

Experience

  1. Senior Vice President

    Method Communications

    Oct 2025 — Present · Seattle, WA, US

    As an SVP at Method Communications, I oversee the development and execution of data-driven strategies for clients, while building and expanding a leading insights and data analytics team. My role blends strategic leadership, business development, and revenue growth. By focusing on improving capabilities and service offerings, I actively collaborate with subject-matter experts within the agency to craft customized solutions for clients aimed at elevating strategic communication, increasing brand recognition, strengthening competitive position, and fueling business growth.

Education

  • University of Washington

    Bachelor, Business Administration 6/2004

    2000 — 2004

  • UW Foster School of Business

    Bachelor of Business Administration (B.B.A.), Marketing

Skills

  • Focus Groups
  • Competitive Analysis
  • Start-Ups
  • Research
  • Survey Design
  • Market Research
  • Proposal Writing
  • Strategy
  • Analysis
  • Financial Modeling
  • Primary Research
  • Management
  • Strategic Partnerships
  • Business Development
  • Analytics
  • Business Strategy
  • Quantitative Research
  • Marketing Research
  • Data Analysis
  • Strategic Planning
  • Data Collection
  • Segmentation
  • Project Management
  • Spss
  • Consulting
  • Customer Insight
  • Marketing
  • Leadership
  • Competitive Intelligence
  • Market Analysis
  • Marketing Strategy
  • Qualitative Research
  • Consumer Behaviour
  • Report Writing
  • Entrepreneurship
  • Crm

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Svetlana Gershman — Senior Vice President at Method Communications in Seattle, WA, US | Unifers