Svetlana Gershman
Insights, analytics, and foresight leader: Technology Enthusiast, Mompreneur, and Coffee-Fueled Runner
- Role
- Senior Vice President at Method Communications
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Svetlana Gershman
Having been in insights generation field for over 20 years, I am accustomed to taking broad business questions, shaping research methodologies around them, and finding the best path to providing an actionable answer. My extensive experience in the technology sector has equipped me with understanding of its unique nuances and challenges. I specialize in crafting comprehensive programs that analyze a variety of sources, including syndicated and primary research data sources, to inform business growth and marketing strategies.
Experience
Senior Vice President
Oct 2025 — Present · Seattle, WA, US
As an SVP at Method Communications, I oversee the development and execution of data-driven strategies for clients, while building and expanding a leading insights and data analytics team. My role blends strategic leadership, business development, and revenue growth. By focusing on improving capabilities and service offerings, I actively collaborate with subject-matter experts within the agency to craft customized solutions for clients aimed at elevating strategic communication, increasing brand recognition, strengthening competitive position, and fueling business growth.
Education
University of Washington
Bachelor, Business Administration 6/2004
2000 — 2004
UW Foster School of Business
Bachelor of Business Administration (B.B.A.), Marketing
Skills
- Focus Groups
- Competitive Analysis
- Start-Ups
- Research
- Survey Design
- Market Research
- Proposal Writing
- Strategy
- Analysis
- Financial Modeling
- Primary Research
- Management
- Strategic Partnerships
- Business Development
- Analytics
- Business Strategy
- Quantitative Research
- Marketing Research
- Data Analysis
- Strategic Planning
- Data Collection
- Segmentation
- Project Management
- Spss
- Consulting
- Customer Insight
- Marketing
- Leadership
- Competitive Intelligence
- Market Analysis
- Marketing Strategy
- Qualitative Research
- Consumer Behaviour
- Report Writing
- Entrepreneurship
- Crm
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