Svet Semov

Marketing data science, ex-Instagram, Amazon experimentation

Role
Founder at Causara
Location
Seattle, WA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Svet Semov

I was part of the first wave of PhD economists who joined tech companies and brought causal measurement to industry. I joined Amazon when there were fewer than 50 economists and only a handful of companies were hiring for causal inference. I later led Instagram Ads experimentation, one of Meta\'s most mature experimentation organizations, running over experiments per year. I\'m one of the few data scientists who have worked on experimentation at both Meta and Amazon. Now I\'m excited to continue this journey with Causara, where we\'re building the future of causal and AI measurement in marketing.

Experience

  1. Founder

    Causara

    Jan 2025 — Present · Newcastle, WA, US

    We\'re building a future where causal and AI data science in marketing is as rigorous, transparent, and transformative as A/B testing was in product.

Education

  • Gettysburg College

    BA, Economics, Mathematics

    2007 — 2011

  • Boston University

    PhD

    2011 — 2017

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Svet Semov — Founder at Causara in Seattle, WA, US | Unifers