Elena Svergunenko

Ux Research Director @Xsolla

Berlin, DE

I lead a growing team of researchers focused on enhancing customer and user experience across complex fintech products in the gaming industry.We don’t just study users, we build an environment that helps teams think better and move faster.From AI driven tools to narrative-based insight systems we’re reshaping what research looks like when it actually drives action.Built and delivered: Reframed research from output to system by building foundational operations, documentation frameworks, and team rituals that now support performance, alignment, and scalable decision-making Established budgeting and strategic planning processes for research activities, resulting in greater visibility, efficiency, and accountability across the organization Launched a centralized insight repository, structured to support AI powered synthesis, tagging, and retrieval across products Embedded business alignment into every project through a metric-first research planning approach, ensuring product relevance and business valueCurrently focused on: Scaling research operations across B2B and B2C platforms and services Launching multi-layered research projects to support next-generation ecosystem services Designing AI enhanced knowledge infrastructure: automated synthesis, contextual reminders, and insight-driven decision support Collaborating with solution owners to align research with business goals and long-term product roadmaps Supporting the team’s growth in analytical depth and storytelling to build cohesive narratives that influence strategy