Sven Pirkl
Director of Category Strategy at Kellogg’s, Inc., Nutrition and Venture Division,
- Role
- Director of Reporting and Data Contracts at WK Kellogg Co
- Location
- Redondo Beach, CA, US
- LinkedIn followers
- 500 followers
About Sven Pirkl
Driver of sales and creating fact based strategies for Marketing, Sales and Category Management.Developer of high performing teams both directly and cross functionally.Wide knowledge base of Primary and Secondary research methods and vendors, including managing and selling multimillion research budgets. Insights and portfolio management for new product launches and line extensions.Driver of marketing plans and pricing strategies based on marketing mix analysis and pricing analysis.Efficient in setting sales goals for sales forces and driving ROI on trade activities.Broad experience with retailers across channels and outlets within CPG for both Retail and Food Service. Achieved category captaincies across multiple categories for both retail and food service.
Experience
Director of Reporting and Data Contracts
May 2023 — Present · Los Angeles, CA, US
Education
HVITFELDTSKA GYMNASIET, Gothenburg, Sweden
High School Economist, Accounting Major
University of Wisconsin-Madison
Bachelor of Business Administration (B.B.A.)
Skills
- Forecasting
- Sales Operations
- Pricing Strategy
- Pricing
- Leadership
- Trade Marketing
- Consumer Products
- Budgets
- Nielsen
- Brand Equity
- Product Development
- Competitive Analysis
- Grocery
- Strategy
- Fmcg
- Analytics
- Spectra
- Shopper Marketing
- Management
- Czech
- Segmentation
- Market Analysis
- English
- Ac Nielsen
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Research
- Customer Insight
- Sales
- Marketing Research
- Consumer Behaviour
- Training
- Team Leadership
- Marketing
- Retail
- P&L Management
- Iri
- Categorization
- Consumer Insight
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